Becoming Volanno: The Story Behind Our Rebrand
Posted June 8, 2018 by Dawn Amore
Fifteen years ago, IT WORKS started as a team of five coders working in a basement. Today, we’ve grown to a staff of 75+ delivering solutions to major transportation agencies. We’ve built and deployed groundbreaking systems that pushed technology to its limits. We tackled challenges that no one saw coming and have delivered results that no one else could. We have a mindset of “we deliver.”
Why the Rebrand?
We started as a technology company, but today it takes more than just technology to deliver great results. And when we reflect on the great results we delivered over the years, we realized that we’ve become much more than a technology company. We built a fabulous client base, a stellar staff, and a great reputation. Our success came not only from our ever-growing technical expertise, but also from the unique perspectives of our diverse teams and constant collaboration with our clients. We needed a new brand to reflect our maturity, growth, and evolution.
The Golden Circle
We knew we had to embark on this rebrand journey as a collaboration with all levels of our staff. We started with a series of creativity sessions involving different members of our team (new hires, 10+ year employees, baby boomers, millennials) to leverage their unique perspectives. This soul searching created an important opportunity to define who we are as a company.
We were inspired by Simon Sinek’s concept of “The Golden Circle” to focus on not just what we do, but why we do it. Sinek’s approach helped us articulate our intrinsic values, recommit to our purpose, and shape our vision for the future.